TMST – The politics of fear

Fear is being used as a tool in order to convince people. It is not so much the fear of punishment but rather the fear of a loss of control.

The politics give you the emotions and then provide you with the context. (Kind of like when a child slips and looks up to see if the observer smiles or looks startled)

It is about either:

  • Making emotional arguments to win the political discussion or
  • Using rational data  and outcomes in order to drive policy decisions


(some points I took out of a speech from Danny Choriki)

And a matching GIF:



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